Introduction
Constant Contact is a major and reputable email marketing tool designed particularly to help business persons reach their audience, sell their services, and create their brand online. You may have a small business, nonprofit, or be a marketer looking to drive engagement, and Constant Contact features a diverse set of tools that make email marketing easy and successful.
In this review, we’ll take a closer look at what Constant Contact offers in 2025. We’ll review its most critical features, price, ease of use, and who it’s ideal for—so you can decide if it’s the ideal fit for your marketing campaigns.
Key Features of Constant Contact
Constant Contact is full of features that simplify creating, handling, and monitoring email marketing campaigns. Here are the key features that make it stand out in 2025:
- Email Campaign Builder
Constant Contact features a drag-and-drop email editor through which you can craft professional emails without coding. You can customize layouts, colors, fonts, and images to fit your brand.
- Pre-designed Email Templates
Choose from hundreds of mobile-responsive templates for newsletters, promotions, announcements, and more. This saves time and makes your emails professional on any device. - Marketing Automation
Automate your email sequences with welcome emails, birthday wishes, abandoned cart reminders, and more. While Constant Contact’s automation is not as sophisticated as advanced platforms, it does the trick for most small business needs.
- List Management and Segmentation
Organize your contacts quickly into lists and segments based on user behavior, tags, or custom fields. This allows you to send more targeted and relevant messages. - Social Media Marketing Tools
In addition to email, Constant Contact also enables you to create and schedule posts for Facebook, Instagram, Twitter, and LinkedIn directly from your dashboard. - Landing Pages and Signup Forms
Build landing pages and sign-up forms to add to your email list. The forms can be hosted on your website or delivered directly through links. - Event Management
Another area of strength for Constant Contact is event marketing. You can build event pages, send out invitations, and track RSVPs—all from the site. - E-commerce Integration
Integrate with platforms like Shopify, WooCommerce, and BigCommerce. This allows you to send product recommendation emails, track sales, and create eCommerce automations. - Reporting and Analytics
Track opens, clicks, bounces, and other key metrics. You can also perform A/B testing to optimize subject lines and campaign performance.
Performance and Deliverability
One of the most important aspects of email marketing is deliverability—how often your emails actually end up in the inbox instead of getting lost along the wayside in spam folders. In this regard, Constant Contact really shines.
High Deliverability Rates
Constant Contact is known for maintaining good relations with the major email providers, so your emails have a better chance of landing in your subscribers’ inboxes. As of 2025, the company sees deliverability rates of 90% to 97%, on average, depending on industry and email list quality. That’s on par with other leading email marketing software.
Spam Testing and Compliance
To help with deliverability, Constant Contact also includes spam checkers within its build and automatically optimizes emails to meet regulations like CAN-SPAM and GDPR. This reduces the chances of your messages getting flagged as spam.
Authentication and Security
The platform also supports email authentication protocols like DKIM and SPF, which verify your emails and protect your domain reputation—another key factor in inbox placement.
Email Load Speed and Mobile Optimization
Constant Contact emails are built to load fast and be mobile responsive, so your message is simple to read on any device, which can assist in enhancing engagement and deliverability.
Pricing Plans
Constant Contact has affordable, flexible pricing plans to meet businesses of all sizes and requirements. Whether you’re just beginning or operating large campaigns, there’s a plan for you.
- Core Plan
This is the basic plan for small businesses or new users.
Starts at $12/month (dependent on list size)
Features email templates, simple reporting, sign-up forms, and customer support
Up to 500 contacts with unlimited monthly sends of emails
- Plus Plan
Excellent for expanding businesses looking for more features.
Starting at $35/month
Everything in the Core plan, plus:
Marketing automation
Surveys and polls
Dynamic content
A/B subject line testing
E-commerce features
- Custom Pricing for Large Lists
If you have over 50,000 subscribers on your contact list, Constant Contact offers custom pricing and enterprise-level support. - Free Trial
New customers can start with a 60-day free trial (offered in the U.S. only) to test most features without a credit card.
Final Thought
While not the cheapest choice around, Constant Contact is a great value because it’s easy to use, has excellent deliverability, and comes with tools to help support both email and social media marketing.
Customer Support & Resources
Where email marketing is concerned, proper support can be a game-changer—especially if you’re new to the scene. Constant Contact boasts a decent range of support options and learning resources to help users maximize the potential of the platform.
Support Channels
Constant Contact offers a number of channels through which you can receive help:
Live Chat: Available business hours for immediate responses.
Phone Support: Speak to a customer support agent directly.
Email Support: For less pressing questions or detailed questions.
Community Forum: Receive assistance from fellow users and Constant Contact experts.
Knowledge Base and Learning Resources
Constant Contact also features a comprehensive Help Center with:
Step-by-step guides
How-to videos
Webinars and live classes
Best practice articles on email marketing, list building, automation, etc.
Onboarding and Tutorials
New customers are guided through a simple onboarding process, and dashboard tutorials allow you to create your first campaign, create a sign-up form, and more.
Personalized Marketing Advice
Some plans come with access to Marketing Advisors—real professionals who will help you develop and optimize your email program. This is especially handy for small businesses without an in-house marketing team.
Final Note
Whether you are new to marketing or a seasoned marketer, Constant Contact has the tools and educational resources that you need to succeed. Their support staff is renowned for being quick to respond, knowledgeable, and genuinely helpful.
Pros and Cons
Like any platform, Constant Contact has its strengths and limitations. Here’s a quick overview to help you decide if it’s the right email marketing solution for your needs:
| Pros | Cons |
|---|---|
| Beginner-friendly interface – Easy to use with no technical skills required. | Limited automation features – Not as advanced as some competitors in automation workflows. |
| Strong deliverability rates – Emails reliably land in inboxes. | Pricing increases with list size – Can get expensive for larger contact lists. |
| Excellent customer support – Live chat, phone, and helpful resources. | Basic A/B testing – Only subject line testing available; no deep testing options. |
| Wide range of templates – Professional and mobile-responsive designs. | Fewer customization options – Design flexibility can be limited in some areas. |
| Event and social media tools included – Great for nonprofits and event-driven businesses. |
Conclusion
If you’re looking for a reliable, user-friendly email marketing platform with strong deliverability and great customer support, Constant Contact is a solid choice in 2025. It’s especially well-suited for small businesses, nonprofits, and anyone who wants a simple way to stay connected with their audience.
While it is not the most advanced automation features out there, Constant Contact makes up for it with ease, event management functions, and handy resources. Its built-in solution—email, social media, and contact management—makes it a valuable marketing tool for the majority of user types.
Constant Contact fulfills its promise: a solid platform to establish your brand and reach your audience via effective email marketing.
